6 Easy Ways To Get More Testimonials As a Wedding Photographer
Need quick & easy ways to get more testimonials for your wedding photography business? Below are 6 ways to get rave reviews from your clients!
Testimonials Are Essential to Your Business as a Wedding Photographer
As a wedding photographer, I get that you have a short window of time to book a couple. So finding ways to attract new clients to your business is essential! Gathering testimonials from your previous clients is a fantastic way to give social proof to your new clients! In addition to booking more clients, testimonials are also a great way for you to hone in on the experience you provide. Allowing you to improve your services for your future clients
Where to Showcase Your Client Testimonials
Google Reviews
When it comes to clients leaving testimonials on your Google business listing, yes, those testimonials can 100% boost your SEO and visibility on search!
Your Website
Working on SEO as part of your game plan for your business? Those testimonials need to be front and center on your website when your clients find you! It’s a great form of social proof, that keeps potential clients on your site longer and leads them into taking the next step with your business. Hitting that contact button!
Many couples love making a fully informed decision before booking their wedding photographer. Meaning, they may go right from your website, to your Instagram account. Should you create a story highlight that showcases your client testimonials? Maybe. In essence, you would have to do this manually by creating a story template, dropping in your client testimonial from another platform, and adding it to your stories before pushing it to your highlights. If you are booking clients through location-based hashtags, then yes, you should have at least a few reviews on your Instagram account.
The Knot or Wedding Wire
I am a firm believer of investing in your own platform, your website. However, I understand that many wedding photographers still access paid listings with The Knot or Wedding Wire in order to book more clients. To that end, I would only recommend asking your clients to leave reviews on these platforms if you are investing in paid listings.
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6 Easy Ways To Get More Testimonials As a Wedding Photographer
Take advantage of your HoneyBook workflow
Having worked without countless wedding industry pros to set up and optimize their HoneyBook workflow, this has to be one of the most valuable steps! You can automate asking for testimonials as part of your workflow. If you have your editing process down to a science and you know, without a doubt, that your client will receive their photos within a specific amount of weeks, you can add a requested testimonial to your HoneyBook workflow! If you do decide to systemize in this way, it will be important to keep the request for a testimonial relatively close to the time frame of their delivered gallery.
2. Did you already get a “We love the photos!” email?
If your client opened up their full gallery or even their sneak peeks and just couldn’t wait to tell you how much they LOVED your work, then strike while the iron is hot! There’s no reason you have to wait to ask them for that testimonial. If they took the time to rave about your work (which not all clients do, even when they do love your work), then go ahead and respond with a polite ask.
3. Send an Email Blast
Are you just getting set up on Honeybook now? If you have past clients who missed the mark of your wedding photography business being systemized, all is not lost. Yes, you can still ask them for a testimonial! Send an email blast to your clients with a link to an easy and intuitive form. Side note, I personally love Google Forms & Typeforms. But whatever you are comfortable with works great! Your form doesn’t have to be fancy, so don’t get bogged down in the design, just remember the purpose.
4 & 5. Have you remained close with your clients?
If you’ve maintained a relationship with your client well past their wedding date, I guarantee they will be more than happy to share their experience with others. You don’t have to be BFFs, you just have to have an open line of communication. Maybe they repost your photos when Valentine's Day or their anniversary rolls around. You then reply in kind by commenting on them time and time again. Maybe when you worked together you bonded over a love of something or a shared hobby and now you constantly send each other memes. If the connection is established and exists digitally, you can ask your client for a review in the same way. An Instagram DM, or even a text, with a link to your form, is a super quick way to get more testimonials as a wedding photographer!
6. Include your links at the bottom of your first-look email
I get that asking for a testimonial can feel awkward. If you find yourself unable to draft that ask via email, there’s no reason you can’t drop it in as a polite hint. A small one-liner can hang out at the bottom of your email signature when you send off those first few photos.
Copy & Paste This!
“Please leave me a review on Google, The Knot, or Wedding Wire”
All you have to do is add your links! Your client will more than likely choose to leave their review on the platform they found you.
The Biggest Secret to Getting More Testimonials as a Wedding Photographer?
Make it easy & uncomplicated! Short, sweet, to the point. No overly complex fancy forms.
All your client needs is a way to relay their message about their experience with your business. And if you can break it down for them even more, fantastic!
Copy & Paste This!
“Hey Client, do you have 3 minutes to fill out this two-question testimonial form for me about our time together? My small business thrives on kind words from clients like you.”