[2024] Top Tips to Convert More HoneyBook Leads into Paying Clients
Do you want 2024 to be the year that you convert more of your HoneyBook leads into paying clients? As a HoneyBook pro, I’ve worked with countless one-on-one clients in the wedding industry and the creative space to create automated processes and take their businesses to the next level. Here are a few of my favorite tips to turn those leads into “payment received” notifications!
Put Your Honeybook Lead Forms to Work
Sounds like a no-brainer right, using lead forms to convert more HoneyBook leads into paying clients?
The initial step a client takes with your business has to be an easy one!
So, if your client needs to book a call with you or submit an inquiry form, all that can and should be done through HoneyBook leads forms! But, with the caveat that it needs to be easy enough to locate on your website, And it also needs to be super user-friendly and intuitive. This very first, baby step in your booking process is one of the fastest and easiest ways to lose a potential client! If a potential client comes to your website, likes what they see, and is ready to take the next action, they should be able to easily locate and use your lead form. It doesn’t matter if your lead is to book a call or submit an inquiry in order to obtain pricing. But it does matter if it’s super hard to find, and difficult, or confusing to use.
Bonus Action! Put that lead form link to work. You can (and should!) add it to your website, have it on hand to send via Instagram DM, add it to your link in bio, or include it in your email signature.
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Copywriting
Branded copywriting on your website can 100% convert more HoneyBook leads into paying clients! Your website has to provide your clients a glimpse into the experience they’ll be signing up for by working with you. As a wedding pro or creative, I have no doubt that your visual branding is on point. But what does your website copy tell your clients about working with you?
When your clients come across your services page, how does your copywriting tell them about the experience you offer? Does it dive into their pain points? Additionally, does your copy clearly outline the expectations of what they will receive by choosing to work with you? Your desire to increase those leads into paying clients has to convey your branded experience through more than just visuals, and on-brand copy is the piece of the puzzle to portray the bigger picture.
Bonus Action! Edit your submit button text with click-worthy text.
Make your honeybook booking process easy
A complicated booking process is yet another way to lose paying clients.
Easy as Sunday morning is the mantra you want to stand by when it comes to converting your HoneyBook leads into clients.
Your booking process should kick off with something as simple as your clients booking a session or a call directly from your website. From there, HoneyBook smart files can take over and provide your clients with package information, options, and add-ons. Want to upsell your clients on a commonly requested add-on or service? Your invoicing, contracts, and payment page all need to be on point. A really well-curated follow-up sequence, with clear calls to action, can easily turn that lead into a ‘payment received’ notification!
Bonus Action! After that consult call or inquiry submission, provide your client with a recap of pain points before moving on to the next step of your booking process.
Simplify Your honeybook Packages
Working on proposals for clients doesn’t have to be a time-consuming process because you and your client both have an end goal in mind.
Your packages need to clearly and concisely reflect how you will both achieve that goal.
Whether you are a wedding photographer, planner, or florist, your end goal is the wedding date with the provided and expected service your clients come to you for. If you are a website designer, the end goal is a stunning website that is open and ready for business. The goal might change based on your niche but, my point is, that the end goal is one that you and your client will openly share. At the beginning of your booking process, do your packages clearly outline the steps that will be taken to achieve that goal? Remember, you are the expert in your field. How does each one of your package offerings tell your clients how you will get them from A-Z?
Bonus Action! Create a framework that provides your client results rather than tailoring your services to what your client thinks they need.