Book more clients (bonus: 6 questions to ask before they can get on your calendar!)
As an online service provider who works 1:1 with clients, your ultimate goal is likely to book more clients. Inquiries into your business are so important, even more important, learning how to nurture those inquiries. You need to have a strong, standout inquiry process that will WOW potential clients and have them lining up to work with you.
“Creating a standout inquiry process will create the leverage needed over your competitors”
MAKE IT EASY FOR THEM TO GET IN TOUCH!
Think back to the last time you were searching for a service provider – was it easy to move forward with them? Did you need to fill out a long questionnaire or send an email only to wonder if they received it or if it landed in their junk folder? What I recommend to all my clients is to allow leads to schedule a call directly on your website, this is by far, my favourite hack. By doing this, you give the client the power to book into your calendar quickly and at a time that works for them. It also makes the lead process so much more simplified – you can take them right from initial interest to booking without any emails back and forth. You can also qualify them using the built-in questions on the call scheduler, which will also help you better structure your call! 7 of the best question to ask on your scheduling form:
- First Name:
- Website / Instagram:
- What are your goals for working together? Tell me more about your business & the project
- Which experience are you interested in? (list ways to work with you!)
- Are you ready to invest in your business? (add package/pricing starting point)
- Do you have a deadline for this project? (add when you’re currently looking for)
Need inspo!? Check out my contact/call form: https://heysydney.co/contact
MAKE A GREAT FIRST IMPRESSION
This is where you can stand out and make an impression over your competitors and what has landed me 10x more clients! I love to follow up after they schedule their free call to say: Your new follow-up script + 2 great options:”Thank you so much for booking a call with me – I love ______ (business compliment).I look forward to learning more about your business and in the meantime feel free to reach out if you have any q’s!”
#1 IG Voice message – YES a voice message this is way more personal and shows a bit about you before jumping on the call.
#2 Video Message using Bonjoro– This is also very impactful as they can put a face to a name and really shows how much you care about their inquiry. This will by far stand out – especially if they are interviewing 3-4 candidates!
NAIL DOWN YOUR DISCOVERY CALL PROCESS
Your discovery call (sales call) is the final step before signing on a new client and this will make or break your client-getting process. It is super important to lead the call. Don’t let the client take over. By doing this it shows your confidence and that you have a true set process in place and this will give your clients piece of mind knowing they are in the right hands.
My process for discovery calls are:
- Their Business Details
- Pain Points
- Pricing Structure + Packages (Starting with the highest first!)
- Wrapup + follow-up timeline
I have over a 90% conversion rate on my discovery calls because of my signature discovery call framework!
Streamlining your client inquiry process is one of the best things you can do for your business and for yourself. Consider this your self-care nudge that will not only benefit your business but will wildly benefit YOU. When you step into streamlining, you release yourself from the stress of managing leads manually.